Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read

24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read

By the end of 2004 blogs had established themselves as a key
part of online culture. “Blog readership shoots up 58% in
2004 6 million Americans get news and information fed to
them through RSS aggregators But 62% of online Americans do
not know what a blog is.” – Pew Internet & American Life

Tip #1 – How and Where Should I Start?

You should begin your blog with a free blog hosting service
such as Blogger (, or other similar
free services such as, or The learning curve for using such free
services allow you to spend more on developing your content
rather than worrying about the advanced areas of scripting,
hosting, or programming.

Tip #2 – The Things You Should Decide to Write About

Although not a required prerequisite for you in order to
write a blog, it is highly recommended to try to find a
topic to write about based on your level of interest and
knowledge. The higher your level of interest, the easier it
is for you to get your quality content posted on your blog.
Always try to choose an area which you can enthusiastically
write about on a daily basis.Try to pay attention to a niche
which suites you well. A niche is basically a targeted
product, service, or topic.

Tip #3 – Always stay on topic.

Opinions are generally accepted but the content of the items
in the blog should all relate to a general theme. The
majority of your readers will be interested in the content
that relates to a specific defined theme or loosely defined
area of interest. Define a topic and try not to run too far
away from it. This will ensure that you create a loyal
following of interested readers.

Tip #4 – Information is king, be informative.

If you are attempting to create the impression that you are
knowledgeable about a specific industry or sector, be sure
that you stay current on news. Checking your facts before
you’re giving out an opinion or a product review is always a
good idea, your reputation is at stake. If by any chance
you’re utilizing other people’s articles for you blog
content, ensure that you follow the terms of usage defined
by the author.

Tip #5 – Old news is not news, but old information can be
recycled and made new.

While blogging everyday can be
strenuous and time consuming, it is important that the
information presented is current and accurate. Information,
articles or any other archived resources can be recycled /
modified to add more substance to your content. As long as
they’re relevant and informative, there’s no reason why it’s
not a good approach.

Tip #6 – Be disciplined and stick to a fixed posting

Realizing that blogging requires time and effort,
don’t create unrealistic expectations and be unable to
deliver. If you have worked hard to develop an audience and
a community you don’t want to lose them due to lack of
communication. If time is not on your side, take advantage
of tonnes of automatically updating contents which are
available for your blog. Looking at the constantly updating
nature of RSS feeds, other RSS feeds from similar topic can
be inserted within your blogging post.

Tip #7 – Posting Frequency.

If your blog content is updated frequently, search engines
will tend to spider the pages at regular intervals. Updating
your blog daily not only keeps your blog more interesting to
readers, but it also gives your blog fresh content on a day
to day making it more appealing to search engines. To keep
your blog traffic and retain your visitors interest it is a
must to update your blog daily with multiple entries. You
should try to update your blog everyday with at least 2 – 3
or more daily entries, depending on your daily schedule.

Tip #8 – Quantity matters.

In order to attract the attention of search engines, you
will need to produce a relevant amount of content and
information. A headline or simple sentence is not going to
generate the interest of readers or help with search engine
ranking. Be sure to archive old blog posts to develop a
large portal of similarly-themed content.

Tip #9 – Clarity & simplicity / Short & Concise.

Keep your posts and blog entries clear and easy to
understand. Simplicity always produce better results at the
end of the day.

Aside from the lengthy article a week for syndication and
publication your blog entries should be short & concise (if
you can help it). Should you insist on partaking on the
lengthy road, try to maintain a clean paragraphing style,
proper spacing, use different size, color and bold for your
titles as well as the subtitles. Use bullet points, go
straight to the point and never run out of topic. Insert
images to spice up things if you’re an avid fan of long

Tip #10 – Utilize the “blockquote” and “code” tags.

Being one of the few most underutilized blogging formatting
tags, these 2 items can help you on emphasizing certain
points, in the most efficient and striking way. Formatting
is simple and straightforward. Just get your message into a blockquote tag, and your message will apear
distinctively different from the rest of your text, thus
gets more attention which it deserves. Take note that the
formatting for these 2 tags differ from blog to blog
depending on how the owner defines the tag in the CSS
(Cascading Style Sheets).Click the below link if you want to read more about CSS.

Tip #11 – Keyword-rich.

If the goal of your blog is to increase your visibility,
include related keywords in the title of the blog. Use the
title as a headline to attract interest. Each item post
should have a title that will attract attention but still be
relevant to the post. The title should be no longer than
10-12 words. Experiment with the titles if you must,
possibly try to avoid general and ordinary titles. Try to
include extraordinary and innovative titles to grab the
readers’ attention.

Tip #12 – Spell checking and proof-reading.

It only takes a few extra moments and can save you from
having to make embarrassing explanations. The hazards of
Internet is that if you’re too late to correct your mistake,
most likely it’s already been crawled by the search engines
and read by many. It is extremely essential to think / proof
read carefully twice or even thrice, about what you post
before doing so. Take note of your language and grammar.

Tip #13 – RSS Feeds

RSS to a blog is like fuel to cars. Mostly every single free
blogs or bloggin software out there will have an automatic
RSS feed generating feature. Although it’s most unlikely
that you’ll find one without a RSS feature, simply leave it
and find a new one, if you happen to come across one without

Tip #14 – The essence of the Internet – Traffic.

It’s no
secret. You must have traffic to realize the definition of a
blog.. There are numerous ways to build traffic. Paid and
free advertising, viral marketing, search engine marketing,
RSS/XML feeds, word-of-mouth, submitting to numerous blog
and RSS directories, etc. RSSBlogsubmit ( provides a submission service
for your Blog & RSS feeds. You should always use your blog
URL address in the signature of your email, forum
discussions, message boards, or any other communication
media. Never forget to share your blog to your friends,
colleagues, and any other invidious that you know of.

Tip #15 – Track Your Blog

Tracking your blog does not have to be overly sophisticated
usually a simple free page counter like,, or will
do the trick. Install (copy/paste) the code into the html of
your blog template and start tracking your visitors. Its
better to use a service which gives you advanced traffic
analysis, such as keyword tracking information, referral
information, and search engine information. Visitors,
returning visitors, and unique visitors should be standard
for any page counter service you choose.

Tip #16 – Make use of your Blog’s statistical and tracking information.

Believe it or not, your visitors’ information
from your tracking scripts will provide you priceless
information on how you can attract more readers. Keep note
on the keyword terms used from search engines which bring
you traffic. You can identify relevant closely related
topics which you can venture into and add more variety into
your blog, yet staying very much in topic. Simply put, more
topic coverage and more variety = more traffic. You may
analyze your tracking information further on how you can
strategize your blog’s content. You can also apply some
keyword optimization strategies here.

Tip #17 – The essence of your Blog is your Audience, listen
to them.

Always interact with your readers who post comments
on your blog. Reply with a brief thank you note or just
simply attend to their questions if they have any. It’s a
proven fact when there’s a direct human interaction and
knowing the fact that there’s a “real human” at the other
end of the blog makes most of them coming back. If your
audience provide suggestions, comments or feedbacks, take
them constructively and inform them if you have any desires
of implementing such ideas on your next update. And of
course, don’t forget to thank them for their ideas. If it’s
a great idea, why not throw in a free gift? Mention their
website in your blog?

Tip #18 – Create and increase the “Why Must I Return” Value to Your Blog.

Everyone knows the fact that Blogs get a huge level of
returning visitors because of its constantly updated
content. Why don’t you add more interesting items to that
return value by having fixed periodical posts / offers, e.g.
Monday Top 10 Tips, Picture of the Week, Free Bonus of the
Month, Free Daily Wallpapers, etc. to give them the absolute
excuse to return to your blog. As long as you can
efficiently and appropriately increase that Return Value
constantly, it is mostly guaranteed that you’ll be getting
tonnes of repeated visitors, period.

An advance notice, prelaunch announcement or anything
similar to that also can act as a short term return value
strategy. Encourage readers to comment on your such notices
/ posts. Experiment and play around with this idea.

Tip #19 – Multiple blogs.

It never hurts to use multiple blogging accounts to attract
more people. You can even have multiple blogs within itself, but you may also want to try different
free blogging services such as,,, etc. Should you have the
urge to have multiple similar duplicates of your blog just
to gain more traffic, it is wise to avoid it as search
engines / feed directories might translate that as excessive
redundant information which simply brings you trouble, and
you’re tend to get penalized, banned or even accused of

Tip #20 – Digital Art, Creative Graphics.

Another proven fact – Monotonous and continuous display of text will make your
readers run away! Try to include non- advertising graphics,
pictures, photos, and art in your blog entries, but try to
keep them at a limit. Too many graphics also mean slower
loading time and messy text and graphical combination. You
don’t want your blog to look messy. Most of the time,
graphics can bring your blog to life. Pictures can make
boring texts interesting no matter how long it is. Graphical
elements are by far the fastest message delivering element
available on the net today. It may deliver various messages
by a split second of a look.

Tip #21 – Maintain a Personal Blog.

A blog is most successful when it is kept personal. Try to
include personal experiences which relates to the topic of
your blog entry. Stay away from the business style of
writing. Write with a more personal style and use first-
person narratives. Share product reviews and personal
endeavors, instead of trying to make it sounds like you’re

Tip #22 – Credibility & Popularity.

As thing progresses, things need to change in order to cope
with the flow and nature of development. If your number of
readers are reasonably huge, and still using a free blogging
service to get your messages out, you may want to consider
getting your own domain name and hosting plan to have a more
personalized Blog.

Domain names and hosting plans are pretty much
straightforward. Research is all what it takes to get the
best of all the available options. For the most highly
recommended comprehensive listing of Free Blogging software
out there, drop by at This is
by far the best place to drop by if you want to get your
research done about which blogging software to choose.
Reviews, ratings, public votes, demos, etc are provided. And
the best thing is, all of them are Open Source, which means
they are totally free. Try going through the server
requirements for each software before purchasing your
web hosting.

Tip 23# – Customize the look of your Blog
If you happen to be using one of the Free blogging services
out there, you might notice that most of us are using the
same template again and again for our blogs. It is well
understood that not everybody has the technical knowledge to
change the layout as how they want it to be, but if you have
the knowledge, by all means try to customize it and make it
look DIFFERENT. You can grab that extra attention, if you’re
different in certain ways. Create that image for yourself.

Tip #24 – Blog and Make Money

Once your blog has gained some real momentum and your blog
traffic is increasing then it is time to start thinking
if you want to turn your traffic into profit. Some of the
recommended income generating sources are as follow :-

Google Adsense, Amazon Associate program (,,,, Affiliate Programs
and any advertising related text links can be your place to
start off.

Final #Tip – Conclusion.

Following these blogging tips should make your blogging
experience much more rewarding. Blogging is generally done
out of interest and enthusiasm and sometimes for income
generating purposes. The flexibility of blogging will never
cease to expand. Through time, dedication, and persistence
you will be rewarded with all the royalties of blogging.

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Marketing Strategies to Make Money Online With Affiliate Program

2 Marketing Strategies to Make Money Online With Affiliate Programs

The first strategy to make money online is building a list.

This strategy is the most important step to continue to make money long term. If you do not already have some type of autoreponder system you need to get one. Don’t be cheap here either because your entire business will hinge on this one piece of software.

You can build your list many different ways. You can buy leads from reputable list building companies and get them into your autoresponder. Most good list building companies will have an option to send an email to your autoresponder so you don’t have to manually input the lead’s information.

Another effective way of building your list is from the traffic that visits your website. This step, which is probably the most effective, does require you to have a website in order to implement an opt-in list form. Of course if your Affiliate program does offer a list management service then you can send traffic to the affiliate URL, but I don’t recommend it as you will usually not be able to email the entire list with special offers.

To make the most of your opt-in form and get the most signups, you should place it in your sales page text. It should be strategically located in the sales text after you present a problem. The title of your autoresponder email series should address the problem by offering a solution. In the example below we will assume that I am selling a hosting package and I want opt-in subscribers to my email course for back-end sales.

Example: You can use the pre-built websites or build your own. Many people think that building a website is hard, but I can show you how easy it really is. Take my 10 day email course “Build a Website with Ease” [signup form here].

The second strategy to make money online is driving traffic to your website.

When I say traffic, I don’t just mean any old traffic, I mean targeted traffic, people who are motivated and ready to buy can and will make you money. You can use programs and techniques such as Google Adwords, bloging, article writing and linking to drive targeted traffic to your website.

Google AdWords is a resource offered by Google in which you can pay for your site to be show when certain keywords are queried in their search engine. The secret to using AdWords is not to bid high on popular keywords. Instead, what you do is find similar keywords that still describe your website, but are used much less frequent. These keywords will cost much less to bid on and will allow you to spread your money out over many different keywords, getting the most bang for your buck. You can use this handy little tool to find similar keywords:

Bloging is another great way to drive targeted traffic to your website. To get the most out of this technique the blog should be hosted on the same website as the sales page witch links to your affiliate program. Once its setup all you have to do is fill your blog with good quality content.

I recommend writing your own content which specifically relates to your affiliate program and or products. Once you have some content you will need to submit your RSS feed to the as many blog search engines as you can. This will put your blog out there for other webmasters to use as content feeds on their websites.

This win-win situation allows webmasters to have quality content on their website, which increases the value of that website while driving targeted traffic directly to you. This is done by the URL link that you conveniently placed under your name after the blog was written.

That means that your link is on a blog feed that is on thousands of websites. Not only do people click those links but Google sees these links pointing back to you and thinks that you’re popular and you are rewarded with a higher page rank.

Article writing is basically the same as bloging except the information in an article will need to have more useful content and be peppered with keywords that the webmasters are looking for. After completing your article you will submit (syndicate) it to content sites as opposed to blog search engines.

Content sites are places where webmasters go to find specific content to offer their readers. If you are a good writer you may at some point build up a name for yourself and finagle a deal with a webmaster to write exclusives for his site. His readers get great exclusive content and you get highly motivated targeted traffic.

Linking is perhaps the most widely used form of increasing traffic and page rank. However, if done incorrectly you could end up hurting your Google page rank and ultimately losing potential buyers. You will need your own website for this technique as you will need a ‘links’ page to place your reciprocal links on.

Many people go and submit their URL links to link farms in an attempt to trick Google into giving them a better page rank. This does NOT work; in fact Google has been known to penalize websites for engaging in these activities.

The secret to linking is to find websites in your niche market which have a Google page rank of 4 or above and enticing the webmaster to list your link on their website. You may think that you would be helping your competition, well you would be. But your competition would be helping you as well. It’s better to send leaving traffic to a partner than just having them close their browser window, and remember that works both ways.

The strategies listed in this article do work and they will increase you sales and residuals it done correctly. Reciprocal linking, Bloging and Article writing are great ways to bring massive amounts of high quality targeted traffic to your website. Those strategies combined with an effective sales page with an integrated opt-in email list can make your business soar to new heights. You can and will make money with this system, Guaranteed!

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Making Money With Your Blog

Making Money With Your Blog

I’ve sure you’ve heard before that it’s a possibility to make money with your blog and you may be wondering how this is possible. And were they really meant for making money or just for journaling your personal thoughts? I’m not sure what they were intended for but they are great ways to make money.

I have a personal blog which is just my own private little place to go online and jot down my thoughts, but I also have my business blogs.

Back In the Beginning

To be honest with you in the beginning of my blogging experience I really wasn’t sure what I should do with my blog. I knew I wanted to make money with it, but I didn’t know how. I didn’t know what I could do to not only be a value to others so they would come back to my blog, but that I would still enjoy writing it.

So it was really important to me that I find a topic in which I would be excited about, and have enough to offer so that I could blog every week or so. After starting a blog that was meant to just be an add-on to my business at and struggling with the direction of that blog, I came across one of Alice Seba’s blogs, which she used to write about her experience through a traffic product.

So every couple of weeks she would update her progress through this course. She would tell us all about her successes with this product and how great it was for her business. And it made me think of how I could do something similar.

Product/Service Focused Blog

And this is when the light bulb moment went off in my head. This is when I realized what I should have been doing all along. I have been a member of an exclusive coaching program for mothers in business.

Since joining this program my business has seen great success. My income has increased more then 10 times what it was before I joined, and my traffic has increased even more then that.

I enjoy and believe in this coaching program and it happens to have an affiliate program. I often got emails from other work at home mothers who wanted to know my thoughts on this program.

Taking a cue from Alice’s blog I decided to start my own such blog. And named it Mom Masterminds Grad and it can be found at []

I use this blog for the purpose of documenting my successes with my business. My projects, new content added to my website, keyword phrases I was ranking for…etc. Basically anything that has to do with my business that was directly or indirectly because of my joining Mom Masterminds, I jot down.

Not only was this the best move I could have made for my promoting this affiliate link it also served as a great way to really see for myself the successes my business was achieving and also to keep me on track.

This is one way you could make money with a blog. There are other ways you could make money with a blog if you don’t want to devote a blog to one service or product you’re promoting.

Side Kick Blog

For instance, my blog at [] is a side kick to and my forums. This is a blog in which I update my members on additions to the website, newsletter and forums. And also use it as a vehicle for updating members on any important telecommuting news and promoting affiliate programs.

So this blog serves more then one purpose. My main goal with this blog is to get traffic to certain sections of my website. I have a large website and it’s not always easy for people to find my information. This is a great way for me to keep certain new pages or sections of my website in the public eye and get traffic to those pages. It also serves as a way to make money with affiliate programs. And lastly it gives exposure to my forum and my newsletter.

There can be many ways and, many topics in which you can make money and gain exposure to other businesses you may have, or can help in creating you as an expert in a certain field.

Just take the time to really think about what you could be writing about and then how you can make money with that as well. You can take a look at others blogs to get an idea and see what other people are looking for.

Making Money With Your Blog – Resources:

Blogs to Riches- is an e-book that details ways you can make your blog profitable. And the really cool thing with this is if you list the publisher’s link on your blog for 45 days he will give you this e-book for free! If you don’t want to wait that long you can also purchase it for a low price. Read more about Blogs to Riches – []

Increasing AdSense – is an e-book about how to increase your AdSense revenue. This e-book isn’t specifically geared towards blogs, but the information you will learn you can use with your blogs. (As well as websites and forums…anywhere you have adsense.)

* Don’t know what AdSense is? Go to to learn more.

Ready To Blog?

Are you ready to take the leap into a blog? If so, it’s really very easy to set up a blog. The one resource I have used for my old blog is and what I use for my current blogs is WordPress. Blogger is a great option for the newbie and you can host it with them. WordPress is a bit more complicated and must be hosted on your own domain, but it’s by far my most favorite option for blogs.

Submit Your Blog

After you create your blog you will want to submit it to blog directories to help get your blog out in front of the public. Some of the directories you can try are:

BlogWise – []

Blog Search Engine –

Blog Hub –

Blog Daisy – []

Get Blogs –

Is Blogs –


Next, you need to add feeds to your blog. For adding a feed you add a little graphic to your blog. It can be a “my yahoo” feed, msn feed, or many other options.

When they click on that they can add your blog to their personal feed page. Then every time you add a new post they are alerted on their yahoo page that you have posted AND it even shows the topic of the post and how long ago it was posted.

This is one of the best resources I’ve found in keeping people coming back to your blog. They can subscribe to it so easily and they will be automatically updated whenever you have posted. It’s pretty easy to add an RSS feed to your blog. The resource I personally use is at

Watch Out Blogging World – Here I Come!

Now, see how simple this really can be? You can make money with a blog, gain exposure for another business or websites, can build yourself as an expert on a certain topic, can create a blog for free, get it listed for free and start an RSS feed for free! Now get out there and start blogging.

Want to learn more about Nell Taliercio, the author of this article? She is sharing the secrets that grew her business by 10fold in only one year! Go to [] to learn more!

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Case Study to Consider Before Posting Your Blog

Case Study to Consider Before Posting Your Blog

Blogs are quickly making their way into mainstream consumer companies. Once the domain of high tech businesses and political websites, blogs are now commonplace on the web. Some consumer products companies that are using blogs to communicate with their customers include GM, Stonyfield Farms, and

One recent estimate suggests that 80,000 blogs are created every day. Blogs can be used for many reasons including announcing new products or sales, creating an ongoing conversation with customers, posting the thoughts of the company’s CEO, or even creating buzz with controversial postings. While businesses can use blogs as a way to enhance their brand, they need to do so carefully. Even though blogs can be created in less than 5 minutes, a great deal of thought needs to be given to them, more than might seem necessary at first glance. My company’s experience with creating a blog can hopefully serve others well.

With all the talk recently about blogs, we wanted to position our flower company, Beyond Blossoms (, as on the cutting edge – as more than just another place to buy flowers. We wanted to start a blog to serve as a place to provide unusual and interesting information about all things floral, from flower gardening tips to art exhibits featuring flowers, to fun facts about flowers. It would be a way to interact with customers and hopefully provide content they find informative, useful, and even funny.

We initially thought that getting the blog up and running would be easy, but it quickly became apparent that there were many issues to be thought out. Some of these included whether or not to encase the blog within our existing website or create a separate domain to house it, who would write the flower blog, and what to talk about. Additionally, the company wrestled with what blog platform to use such as Blogger, pMachine, Typepad, or WordPress. Ultimately, we decided to bring in a consultant to assist us in the design and development of the blog, blogging expert Paul Chaney, from internet marketing firm Radiant Marketing Group ( Besides designing the blog to fit in with the existing template of the business using WordPress, Paul also helped generate awareness by publicizing the flower blog on various blog search engines such as Technorati and creating a press release to announce it. He also contacted webmasters of other blogs who share similar themes to ours to include a link to us in their blogroll.

What to write about was a hot topic of conversation in our company. We decided that the blog should not be a blatant sales pitch with its only purpose being to advertise the company. The flower blog would serve to communicate our company’s love for flowers and deepen our brand’s connection with customers. The more interesting content we can provide, the more enjoyable our site will become to visitors, and this should help convert some visitors into buyers.

Ideally a blog should fit in with the brand personality of the rest of the company. If our website was dull, then readers might not understand the blog’s purpose or context, but because the website is lighthearted in tone, we can write about a wide variety of topics on the blog. Recent posts include ones about a new computer game about flowers, England’s effort to improve public bathrooms with fresh flowers, how to plant fall flowers, and rare orchids found in Idaho. Do not underestimate the resources needed for blogging. Posting on a daily basis takes a significant time commitment.

We looked to other companies as examples of how to use a blog that fits in with the brand. Stonyfield Farms ( features 4 blogs to talk about topics that don’t directly relate to its core yogurt product, such as “Baby Babble,” a blog for parents to talk about their babies and “Strong Women Daily News.” Here, the company is using its brand position as an environmentally responsible company to entice its customers to share in other “responsible” areas such as parenting.

The NBA blog ( is an example we learned from – to try to avoid. Its purpose is to provide “a varied collection of insiders, media members and fans from around the world who will share their thoughts about the NBA, WNBA, and whatever else comes to mind.” The problem here is a lack of consistency. Posts seem to be put up on a random basis so you don’t know when to come back to read another one. For example, the blog posted on August 26 and then did not have another post until October 18! Why would any visitor keep visiting the site to read the blog if nothing new is posted on a timely basis? Furthermore, some NBA players have recently posted their journals, but there is no signal as to when, if ever, the same or any other player will post another journal entry. Finally, the topics and writers are all over the board – from a writer in France to Flea from the Red Hot Chili Peppers to posts about the WNBA. It all leads to a poor customer experience.

GM and both write blogs which have garnered media attention and a ton of buzz. GM has generated a cult like following for Vice Chairman Bob Lutz’s weekly controversial observations about the auto industry ( has 3 blogs, 2 of which are not hosted on the main website itself. Each blog is consistent and clear in its purpose. The company can accomplish various goals in different settings – showing’s recent press coverage, a tongue in cheek look at celebrity jewelry, and tips from a jewelry expert (,, and

However blogs are utilized, a little extra thought behind it can enhance a brand. Through continually posting new content, customers leaving comments, and the viral nature of blogs, visiting your website can become a “must-see” daily activity for your customers

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Make Money Blogging Using These Nine Powerful Strategies

Make Money Blogging Using These Nine Powerful Strategies

The question “How to make money blogging” sits high on every blogger’s mind. In fact I received many questions on “How to make money blogging” when I conducted my first webcast to answer my subscribers’ most pressing questions on Blogs and Rss.

You can make money Blogging in a number of ways, and in this article I share with you up to nine strategies in which you can make money blogging.

1. Make Money Blogging by Selling Advertising Space

Before the advent of Blogs, we have e-zines and selling advertising space on ezines was a popular way to earn extra money. If you run your own Blog, you can let others advertise in your Blogs with banner ads, solo ads, sponsor ads, classifieds and so on.

Now that we have Blogs, you can repeat the same business model that e-zine publishers do, that of selling advertising space.

One popular advertising company that helps Bloggers look for advertisers is Blogads (

Besides placing advertisers ads on your Blog, you can also make money Blogging by placing Google AdSense into your Blog.

In my “Marketing Rampage with Blogs and RSS” Videos, I show you how you can customize your Blog template to include the Google AdSense into your Blog template so that you can make money blogging.

2. Make Money Blogging by providing technical services such as Blog hosting or setting up Blog

You can also earn money blogging by providing technical services such as helping people to set up their Blogs or providing your own Blog hosting service.

One example of this is . This is a Blog hosting service provider that charges a monthly fee. Typepad lets you create your Blog and they will host your Blog for you, and provide you with a number of Blog features.

3. Make Money Blogging by setttin up joint venture marketing

Joint Venture marketing is a powerful marketing strategy employed by many top online marketers.

Basically how joint venture works is this: You promote person B’s products to your subscriber and customer list, and you get a cut from whatever sale that follows from this promotion.

You can apply the principle of joint venture marketing to Blogs as well. If you have a substantial readership to your Blog, you can also promote or endorse certain products to your Blog readers and this way, and split the profits from the sales generated. This is another way to make money blogging.

4. Make Money Blogging from using the Membership model

Over time, if your blog has lots of postings and provide good quality content, you can consider turning it into a membership site and charge access for it, again giving you another avenu

5. Make Money Blogging by turning your products into

Another way in which you can make money blogging is to repackage your Blog contents into an e-book or an audio product and sell it. For example, if you run your own Podcasting show or an ‘online radio show’, you can easily compile your podcast recordings into a CD compiliation and sell it.

6. Earn Money Blogging by Swapping blogs

You’ve heard of ad swapping when it comes to e-zine publishing, where publishers publish each other’s ads in their own e-zines. This way, you save on adveritising costs.

You can repeat the same model to Blogs, as swap ads on Blogs as well. So instead of paying up front, you get to save, which means more money for you to spend!

7. Earn Money Blogging by turning your Blog content into RSS feeds and sell it as premium feeds

Your blog contents can be turned into an RSS feed. If the content is good, you can look for web businesses that are looking for good content for related topics and sell their feed to them.

8. Make Money Blogging by well, asking!

Hey, who’s stopping you from putting a PayPal donation jar or button on your Blog? After all, there are lots of generous people out there you know.

9. Make Money Blogging as an Affiliate Marketer

Another way you can make money blogging is by promoting other people’s products on your Blog. This is also known as affiliate marketing.

In affiliate marketing, you get paid a commission when someone clicks on your affiliate link and makes a purchase. Depending on the subject of your Blog, you can recommend products that solve people’s problems.

For example, I had a subscriber who asked me how she can blog about cats and make money from blogging about cats.

I shared with her that firstly, perhaps she might want to go niche instead of targeting the broad category of “cats”, and using the example of a Persian cat, which is a niche by itself, she can start a blog on Persian cats, providing valuable information as well as recommended solutions and products to the upkeep and maintenance of Persian cats.

Brandon is the author of “Marketing Rampage with Blogs and RSS” Videos and Audio ebook “Blogs and RSS Revealed” that teaches online businesses strategies to getting more free targeted leads, subscribers and traffic, turning them into highly responsive visitors and sales without additional advertising costs, as well as increasing search engine rankings and obtaining quick listings in Google, Yahoo and MSN, by using Blogs and RSS.

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How Blogs Can Make You Money

How Blogs Can Make You Money

So, What is a “Money Making Blog”?

OK, that’s when someone stops me and says,”What’s a Blog?”

So, Lets start at the beginning!

Blog Basics

A blog is sometimes called web log or weblog. It is a type if online journal or diary, often including personal comments as well as web links and images. Many people keep a blog as a type of personal creative exercise, but you can easily use this popular online type of writing to market your business. Blogs are very popular right now and they can be a great and inexpensive way to contact more customers.

The great thing about blogs is that people read them for fun. Customers may be becoming more jaded about advertising, but they will gladly read a blog that has some interesting things to say. Many top companies are using blogs to deliver a better and more personal message about their companies – and the strategy seems to be working.

Starting a Blog

Starting a blog is as simple as finding a space online to write – and the time to write. To begin a blog, first develop a theme idea or blog idea. You may want to look at other people’s blogs to do so. In general, you will want to develop a central theme for your blog in the same way that columnists develop a theme for their articles. This helps ensure that your blog is not too “scattered.”

Next, find some place to publish your blog. There are a number of sites – both paying and free – that give bloggers a chance to publish their material. You may also want to simply set up your blog on your web site, especially if you already have an active web site.

Writing Your Blog

Once you have a place to publish your blog, you will have to set aside some time each week to develop new content. When writing your blog:

oWrite simply and clearly. Use small paragraphs and spell check before uploading. Your readers will trust what you have to say if you say it well.

oGo easy on the advertising. The idea of a blog is to give readers something fun and exciting to read and look at. You will have more readers if you comment on the world and are entertaining, rather than just hype your product. Consider writing about your day, the atmosphere your workplace has, and culture, rather than just your company.

oConsider many types of content. Blogs allow you to upload images, create links, and allow users to make comments. Your blog will have many more readers if you make your blog exciting with these pluses.

Promoting Your Blog

Just putting your blog online is not enough. After all, there are many millions of blogs on the web right now, so unless your blog is on a high-traffic site, you may not get readers unless you advertise. You can easily advertise your blog without spending a cent by mentioning your blog in your emails and web pages or newsletters. You can also enter in online competitions – if your blog wins a prize you are more likely to get a constant flow of traffic to your blog. You can also ask ezines and other content providers to review your blog, which will also draw readers.

Blog Marketing Ideas That Sell

Once you develop a blog, you will want to use the best blog marketing strategies you can to sell your company. However, marketing blogs are different from personal blogs and blog marketing or advertising is very different than other forms of marketing.

Make Your Blog a Customer Draw

In order to make your blog a powerful marketing tool, you need to get your customers and clients to see it. That means that you will need to advertise and provide content that gets attention:

oMake your blog visually exciting. Choose an attractive background colour and provide photos or images. Consider sound. Develop your blog as you would a web site, with the same visual appeal. Some bloggers even add video and sound to their blogs. There is no need to spend many hours composing art works, but know that simple text on a white background may simply not draw as many readers as you like.

oMake sure that your customers know that your blog exists. Providing some targeted advertising on the Internet is not hard. Try some link exchange programs with web sites, blogs, and ezines that have similar content to your blog. In many cases, simply providing a link to another web site can convince that web master to provide a link to your blog.

Make Your Blog a Company Pusher – Without Being Pushy

Your blog needs to promote your company. However, if you are too heavy-handed, you will not be terribly exciting and may push customers away. That’s why you should aim for only a small amount of content that actively pushes your company. Do suggest newsworthy items that will lure your readers in. For example, writing “today we launched a new division – now expecting mothers can take advantage of our fashions” is much better than sales copy such as “buy our hot new maternity fashions now.”

Give Your Readers What They Want

Studies suggest that as many as a quarter of Internet users tune into blogs. That means that if you can give your blog readers what they want, you can be reasonably sure of having a decent audience. Among the content that you may want to include in your blog:

oTips and advice. Many successful marketing blogs are much like successful consumer magazines – readers tune in to read content that is useful. A computer company can offer computer tips and advice, for example, while a writing service blog can include daily ways to boost writing skills.

oInterest. If your personal or business life is fascinating, then great. There are many successful marketing blogs that detail the exciting lives of company presidents who are also hobby racecar drivers or skydivers. This sort of material can ensure a steady audience.

oHumanity. One of the things that blog readers are most interested to see is the face behind the company. Many blog readers like a company run by people who have similar concerns. Building humanity into your blog by detailing your company’s efforts to help the community, for example, is a great way to build credibility and customer loyalty.

oStyle. Many readers just love to see a gorgeous, well-written blog. Plenty of marketing blogs simply provide interesting content and nice graphics and do quite well in drawing readers and customers.

Get More Readers for Your Blog, Get More Customers

There are several ways to make your blog one of the “hot” blogs online. Traditionally, those companies that have the largest star-power have had the most popular blogs, since everyone loves to read about celebrity or success. However, a great many smaller companies and individuals are developing large followings on the web. You can, too, with this simple lesson.

Keep it Rich

Keyword-rich, that is. Blogs are a great way to generate keyword-rich content, especially if you update your blogs each day. In fact, for some smaller businesses, blogs make more sense than hard-to-create web pages. Blog software makes creating a blog almost automatic while the spiders on search engines seem to favour high-quality and often updated keyword-rich blogs.

Steps to take:

oKeep keyword content high with plenty of keywords. As you write your blog entries, do try to use not only keywords having to do with your topic, but also synonyms for your keywords. This will help your readers find you more easily on the Internet. For example, if you offer discount fashions, use a variety of keywords, including “discount fashions,” “cheap designer wear,” “discount clothing” and others.

oProvide quality, often-updated content.

oSpecialize. The best way to make use of the search engine optimisation of blogs is to narrow your focus. Rather than developing a hodgepodge of ideas and themes, write with one theme in mind. It will help ensure that people looking for information on your topic will always find you through a search engine.

Join the Community

Make sure that you promote your blog by joining the blogging community. Creating a larger presence for your blog online will result in more blog readers and possibly, more customers:

oAdd the address for your blog to email signatures and include mention in any ezine or email newsletter you have to let readers know about your blog.

oMention your blog on appropriate forums. For example, if your company offers resume writing services, consider writing about your blog in job-hunt forums.

oAllow for readers’ commentary on your blog. Many online blog publishing programs already allow this. If your readers can post their comments and read the comments of other readers, they are more likely to return to your blog regularly, and so keep your company name in mind.

oMake your blog searchable through your interests. Many blog programs allow you to create a user profile, which allows readers to search for you and your blog by interest topic and locations, in many cases. Do not overlook this simple way to draw readers. Simply fill out your profile, taking care to use many “interests” to attract more readers and browsers.

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13 Steps to Successful Blogging

13 Steps to Successful Blogging

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?

You should begin your blog with a free blog hosting service such as Journal Home or Blogger. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service is, in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”. Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.

4) Traffic

It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like or Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your site in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs

Use multiple blogging accounts to attract more people. This means you should have a blog with,,,,, etc. The more blog accounts the better. You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.
8) Short & Concise

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google AdSense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as:,, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional

You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as:,,, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “Old Blog has been moved to New Blog please follow and bookmark this link for future reference. This way all returning visitors and new readers should not have any problem finding your new blog domain.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.

Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

Ant Onaf is an expet SEO consultant. Ant Onaf has years of SEO related experience. His ingenuity, dedication, and passion for technology, internet marketing, & writing has made him an monumental icon on the World Wide Web. To learn more visit Ant Onaf blog here

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What is a Business Blog

What is a Business Blog

Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.

Blog is an online journal of events, raves, rants of the people. When blog first came, it was gladly adopted by teenagers and later by adults to write about their daily lives. Then writers and journalists entered the mix, writing about books and investigative reports on their blogs. Blogs gained prominence in 2004 US Presidential Elections. Meanwhile few innovative people invented “Business Blogs”, “Corporate Blogs” and “Company Blogs”. Suddenly Blogs started appearing on the Company web pages. Somewhere along the line, people discovered that search engines like Google and Yahoo were displaying Blogs, in most cases, above other search results. Impact of this discovery was huge! Corporations started writing blogs in the hope, to get more prospective customers to visit their websites.

So what exactly is a Business Blog? It is a blog about a business. It is a carefully planned journal about company products and/or services, tips and tutorials about using company’s products. At times, customer service issues are addressed using a blog. Some companies have put up white papers on blogs, while others are achieving branding of their products on the blog. On rare occasions, blogs are used to launch or test market the product.

Here is a classic example of business blog. The Stonyfield Farm has not one, but four blogs to interact with customers and community about each of their four product streams. Each of these blogs does more than just praising their products. They provide service to the community. Read this blog here:

Larger corporations are able to allocate technical writers and/or sales and marketing personnel to write blogs for the company. To a certain extent, medium sized companies may be able to allocate resources for blogging. However small businesses maybe at a disadvantage, when it comes to writing and maintaining Blogs. Mostly a small business is one person show, trying to manage every aspect of business. Although, someone who owns the business or is experienced in the business is most suitable person to write the business, but now there is an option available – Business Blog Process Outsourcing.

How does Business Blog Process Outsourcing work?

Process starts with a thorough study of client’s business. If client has a website, blog is embedded in it. If website does not exist, it can be created. Next, a series of posts (articles) are prepared, covering various products or services in consultation with the client. Client approves these posts and they are posted on a pre-selected schedule. Other services include, popularizing the blog by submitting it to various Blog Directories, making blog available via feeds and RSS Readers, optimize the blog for the search engine.

Blog posts generally receive comments which are good and at times not so good. Service includes moderation of all comments. All issues are resolved in a positive manner and in consultation with the client.

Take-away: With 80% people turning to internet to search for products and services, small businesses cannot afford not to be easily findable on search engines. Business blog is an easiest way to improve search engine rankings, provide customer response, tips and tutorials to better use company’s products and services.

Harish Keshwani is a Strategic Blogging Consultant, Software Developer, Blogger and an Entrepreneur. He is focused on consulting and guiding small and medium businesses in setting up their blogs and managing it for them as an outsourced process.

He guides corporations of small and medium size to realize the potential of blogging for their business. With appropriate content, he helps companies to keep their customers satisfied and in close touch. He promotes blogging as a marketing and customer response tool to the companies.

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The Corporate Blogging Alphabet

The Corporate Blogging Alphabet

Corporate Blogging Alphabet – What Is It?

I built this alphabet to showcase what I think are the benefits and best practices of corporate blogging. Not all of these entries will apply to every individual blogging scenario, but they all apply to corporate blogging in general. So here you have them, corporate blogging benefits and best practices … from A to Z.


Accountability applies to corporate blogging in two primary ways. With single-author blogs (such as CEO blogs), the author can inspire trust among readers by “owning” his or her commentary. But companies also assume a certain level of accountability for all blogs under their umbrella, regardless of disclosures to to the contrary. So blogging accountability must be carefully considered at both the individual and corporate level.


Used properly, a corporate blog or CEO blog can make a company more believable. And in the low-trust, post-Enron world of corporate skepticism, a little believability goes a long way. Use your blog to tell an honest story in a passionate way.


A common mistake in corporate blogging is when organizations use the blog as “website, part two,” shoveling press releases and other corporate literature onto the blog. To achieve the believability mentioned above, a corporate blog must take on the candid, heartfelt voice of the author. Sure, it takes courage to do this (and probably a set of corporate blogging guidelines), but your readers will reward you by becoming advocates.


Corporate blogs are direct. You write your message, click the “Publish” button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author directly to the audience. Never again will your message be diluted or mis-aligned (unless you do that yourself).


In my opinion, only enthusiastic bloggers should be allowed to represent the company. Half-hearted commentary stands out like a purple elephant in the corporate blogosphere. This kind of commentary does more harm than good, whether it comes from the CEO, the communications chief, or Joe Employee. Enthusiasm comes across in blog posts — and it’s contagious.


One of the great things about blogs is the versatility with which they can be used. A corporate blog, for example, can be used internally or externally. It can be a news channel, a customer-feedback forum, an educational tool, or a combination of these things.


And Yahoo-friendly, and MSN-friendly, etc. A corporate blog can help you increase your search engine visibility in a number of ways. For one thing, a blog gives you an easy way to expand your website with new content. If you blog daily for a year, you’ve got 365 new pages of topical content (and 365 new items for people to find through search engines). Blogs are also more “social” than websites, so in time a well-written blog will acquire links from other blogs. This kind of link popularity does wonders for your search engine ranking.


Nine times out of ten, a corporate blog is more “happening” than its website counterpart. Blogs are easier to update than a regular website. And when you update a blog often with quality content, it becomes an active resource that people are more inclined to revisit.


When you keep your customers well informed on new products, services or “behind the scenes” company happenings, you increase the likelihood of future business from those customers. Corporate blogging is a simple but effective way to keep people informed.


Generally, corporate blogs are not the place for corporate speak. At least, not a customer-facing corporate blog. Save that language for your annual report. Business blogs evolved from online diaries, single-author sources of information and insight. Much of this plain-speak expectation carries over to corporate blogs, so the potential power of blogging for business purposes lies within the blog’s frankness, not its jargon.


Use your corporate blog to show readers how knowledgeable you are on your subject. When your readers see how much information you have to share on a subject, they’ll recommend your blog to others who are interested in the subject. These are the kinds of readers you want. Just remember, some of your readers will know as much about the subject as you do. So check your facts before posting.


Corporate blogs can be configured in endless ways to serve endless roles. They can stand alone, be part of a website, or be part of a larger network of blogs. Because the technical aspects of a corporate blog are limitless, so too are the uses for the blog.


Blogs reduce the technical side of web publishing to such a degree that anyone can blog, regardless of their web experience. Blogs are so manageable, in fact, that even a large web presence built on blogging technology can be managed by a single individual. In this way, blogs are only an initial burden on the IT department. Once a blog is setup, it can be managed by the author alone.


Corporate blogs “pull” readers to the message, rather than “push” the message to the reader. People can sign up for a blog in total privacy, simply by pulling the blog’s RSS feed into their feed reader. In this way, corporate blogs are non-invasive for readers. The readers come to the blog — the blog is not thrust upon them, like other forms of corporate communication. As long as blogs adhere to this non-invasive, respectful approach, they will be held in higher esteem than other communication channels like email.


Corporate blogs are more than simple communications tools. With their versatility and ease of use, a corporate blog can server operational roles. This might include internal collaboration (like an intranet) or outward instruction (like an interactive Q&A forum). Blogs can be an active part of your organization’s daily operations.


The key to a good blogging experience is to have a purpose. Sure, you can plunge right into corporate blogging and figure out your purpose as you go. That’s part of the appeal. But your blog will be more effective (and easier to produce) if you have a blogging plan and purpose. Maybe your blogging purpose is to educate readers on what goes on behind the scenes at your company. Maybe you want to increase your visibility on the Web. Or maybe the CEO wants to share his ideas on the business to foster interaction. Fill in the blanks as needed, just be sure you have a purpose behind your blogging efforts.

Qualitative and Quantitative

When corporate blogging is done well, it has both a quantitative and qualitative affect. Because blogs are easy to publish, they help you increase the quantity of content on your website. This increases your blog’s value to readers, as well as its visibility to search engines. If the content is also useful and informative to your key audience, the blog adds quality. A well-managed corporate blog can enhance your web presence by adding both quantity and quality.


Blog content can be reused for a variety of purposes. For example, if you expand on a blog post (or compile several blog posts), you can create articles that you can syndicate online. This will help you grow your web presence and even more. This is one of the strategies I teach through my blogging guide mentioned at the end of this article. Another example of reusing blog content — Seth Godin’s book Small Is the New Big is simply a compilation of his blog posts over the last few years.


Okay, so this is somewhat repetitive of ‘C’ for candid. But it’s worth repeating. The most popular of the corporate and CEO blogs reached their level of popularity by being straightforward. And here, I’m referring to both the design and the content of the corporate blog. Blogs that are “overly designed” don’t really look like blogs at all. They look like corporate websites, which (I believe) takes away some of their candidness and authenticity. The same is true of blog content. Blog postings that are straightforward and candid will generate more trust, interaction and “buzz” among the blog’s readers than thinly-veiled corporate speak.


The best corporate blogs are thoughtful. I don’t mean thoughtful in the sense of “kind,” although kindness goes a long way on the Web. I mean thoughtful as in “full of thought.” Blogs with a lot of “fluff” don’t fare well in the corporate blogosphere. So be sure you put some thought into your blog’s content.


Your corporate blog should be easy to navigate and read. In fact, any blog should be easy to use, or any website for that matter. Web readers and researches are skilled at hopping from site to site. They don’t need much of a reason to bail out on you, and they’ll do just that if your blog is hard to navigate. Review a list of the most widely read blogs on the Internet, and you’ll find they have something in common — they all have simple designs with high levels of usability.


You should blog because you want to, not because you think you have to. If you start a corporate blog just because people say you should, it will lack the heartfelt enthusiasm that’s a hallmark of great blogs. (See ‘E’ for enthusiasm above.)


Your corporate blog is the ideal place to share your wisdom about your industry. This will help you position yourself as an authority in your field, and will also help foster the trust that’s mentioned under the letter ‘T’ above. Show people what you know about your industry, but do it in a conversational way. A “tip of the day” series is a prime example of this. It’s a great way to share your wisdom, and it’s the kind of thing others will link to if it’s full of useful content or advice.


Okay, so I cheated with this letter. But blogs are certainly extensible (and you try to come up with a good adjective starting with ‘X’). Corporate blogs, business blogs, CEO blogs — any blog — can grow as the company grows. You can add additional authors, additional sections, whatever you need. And it doesn’t require and act of the I.T. gods to get it done. By design, blogging programs are meant to be extensible.


If you ask me, anonymous blogs are not blogs at all … just plain old websites. A corporate blog can have one author or several authors, but it should be somebody’s blog. It should be yours, or his and hers, or all of yours. Somebody needs to own it. Otherwise, nobody will trust what it has to say.


The definition of zippy is “lively and full of energy.” These are great traits for a corporate blogs. Some people equate the word “corporate” with “dull.” Show them otherwise. Inject your personality. Show them the passion you have for your industry. That’s the only thing that will keep them coming back.

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How to Create a WordPress Blog For Your Internet Business Opportunity

How to Create a WordPress Blog For Your Internet Business Opportunity

A blog is a type of website maintained by means of regular entries of commentary, descriptions of events, graphics and or video. A blog is a very simple method for promoting your individual internet business opportunity with practical and valuable content; content that can be applied to any business whether online or offline.

The written content you post on your blog is referred to as a “blog post.” Your blog posts can show up in the search engine results of Google for specific keywords that are in your posts. For example, if you wrote a blog post about “the difference between top tier direct sales and MLM,” your blog could show up in Google’s results when someone searches for “top tier direct sales”. Blog post entries are generally displayed in reverse-chronological order.

Blogs provide commentary on a particular subject or can function as more personal online diary. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments is an important element of many blogs. Most blogs are generally text, although most will also include photographs and videos. Micro blogging is another type of blogging, featuring very short posts.

The following list provides some incredible statistics and the significance of a blog for today’s internet marketer.

Blogosphere Stats
133,000,000 – Number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs (COM Score March 2008)
900,000 – Average number of blog posts in a 24 hour period
There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. The following are only a few examples:

Personal Blogs
The personal, traditional blog is the most common form of blog. It is an ongoing diary or commentary by an individual. Few personal blogs rise to fame but some personal blogs quickly acquire a widespread following. Microblogging is form of a personal blog which is extremely detailed and seeks to capture a moment in time. Sites such as Twitter and Facebook allow bloggers to share thoughts instantaneously with friends and family and are much faster than e-mailing or writing.

Corporate and Organizational Blogs
A blog can be private or it can be for utilized for business purposes. Blogs used for marketing, branding or public relations purposes are called corporate blogs. Similar blogs for clubs and societies are called club blogs, group blogs, etc.; typically used to inform members and interested parties of club and member activities.

By Interest
Some blogs focus on a specific subject, such as political blogs, travel blogs, house blogs, fashion blogs, education blogs, music blogs, legal blogs, etc. Two common types of genre blogs are art blogs and music blogs.

By Media Type
A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called tumblelogs.

A blog is primarily a website that allows you to quickly and easily add fresh content whenever you wish. Blogs are easy to publish (you only need to know how to type, easy to find (your audience can easily find your content), social (a great way to build a presence in the online community), viral (your blog posts can be virally distributed), and easy to link to and from. Blogs do require frequent and ongoing maintenance as the addition of fresh content – writing, photos, video, etc. – is necessary in order for a blog to remain effective. The content should be relevant, informative, thought provoking, etc…

There are many different blogging platforms. If you are new to blogging is a very simple platform for ease of setup. WordPress provides flexibility, tutorials and support and you can easily migrate your content from one blogging platform to another should you choose to switch platforms in the future. Do be aware can place ads on your website. However, this can be avoided if you choose to use By paying for you hosting, which is very minimal in cost, you gain total control of all your content without unsolicited advertisements. And most importantly you avoid the risk of never being suspended.

Now the following are a few basic action steps to start you blogging experience:

1. Sign up for a WordPress Account
2. Select a theme
3. Select a hosting account (this can be done at a late time)
4. Write Your First Blog Post

Easy Ways to Get Blog Post Ideas:
• Write down 5 things you learned today, and post it on your blog.
• When you learn something new, post it on your blog.
• When you do something fun, post it on your blog.
• When you make a video, post it on your blog.
• When you take new pictures, post them on your blog along with a description of what you did.
• When you have a strong opinion about something, post it on your blog.
• When you submit a new article or press release, post the link with a brief summary on your blog.
• If you have the solution to a common problem in the industry, make a blog post.

5. “Ping” It
When you “ping” your blog you are notifying the search engines that you have new content on your blog.
• Step One: Go to
• Step Two: Enter the name and the URL of your blog.
• Step Three: Click all blog services to Ping.
• Step Four: Make sure you ping every time you update your blog with new content.

6. Manage Comments
Comments are good; it means you have active readers. Make a point to respond to your readers who take the time to leave a comment. If someone makes a general comment you can always respond with “Thanks for your comments. They are valued.” If you disagree with a comment one of your readers let them know WHY you disagree. Don’t be defensive or confrontational. Be open to joining the conversation and supporting your opinion in a rational effective manner. Remember, you want to give your readers a reason to regularly return to your blog.

You are now on your way to becoming a professional blogger. Here are several basic tips and tricks.

• Don’t ever plagiarize. If you are quoting content from another source be sure to cite your references and include any appropriate links.
• Always be yourself and be original.
• Share your opinions.
• Avoid clichés.
• Provide Fresh Content
• Provide real content, not just sales’ pitches. Your blog posts should not sound like sales’ pitches. You should be sharing valuable thoughts, ideas, and opinions with your readers. As a general rule in blogging and in marketing in general, you want to provide 80% content for every 20% sales pitches.
• Engage in meaningful dialogue with your readers through comments. Your audience will increase as your readers share your blog with their circle of influence and they’ll be more likely to do this if you take the time to acknowledge their interest in your blog.
• When sharing your opinions, consider framing your thoughts in such a way where you acknowledge that you could be wrong. If you come across as being close-minded to new ideas or other viewpoints you run the risk of turning your readers off. However, if you pose your opinions from a “here’s what I’m thinking right now” perspective, you could encourage some healthy debate in your comments. With that said, some of the most successful blogs are highly controversial and unapologetically opinionated.
• Check out other blogs. Examine other blogger’s styles and discover what you like and what you don’t like.

The following are several more advanced suggestions:

1. Blogging Etiquette
When you include a link to another site in your blog post WordPress will automatically “ping” that site letting them know you just linked to them. If both blogs are on the same platform you should see a reference to your trackback link in their comments section. When someone links to your blog you should always go check out their blog and then leave a thoughtful, intelligent comment on their blog. Include your blog’s URL with your name in the comment and this will not only foster two-way communication between you and the other blogger, but will also encourage their readers to also check out your blog.

2. Submit Your Blogs to Web 2.0 Sites
You can get ranks to specific keyword posts with the keyword by submitting your post to all the Web 2.0 sites with a service called After you input your title, URL, descriptions and your username and password to each site, Socialmarker will submit your post to 20 to 30 Web 2.0 sites for you with one-button simplicity.

3. Optimize Your Blog for Search Engines
If you have a post that you want to push up in the search engine results you will want to have your keywords in the title of your post, in the first paragraph and in the closing or concluding paragraph.
A simple trick to include your keyword or keyword phrase in your title is to create a title such as “How to find/do (insert keyword)”.

As you become proficient with blogging you might want to consider advertising on your own blog. To accomplish this you will have to setup a self hosted blog i.e. This will allow to place your own text or banner ads on your site or to take advantage of an advertising network such as Google AdSense. A self-hosted site will also provide you with much more flexibility with the layout, design and advertising options on your blog.

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